Harness Your Hex Appeal

Get Hexy is a sub-brand created in response to a live brief set by Catalyst Creative, channelling the iconic Hex Girls from the Scooby Doo franchise. The brand looks to empower our customers, who often come from minority groups or identify outside of traditional gender roles, encouraging everyone to “harness their hex appeal”.

The sub-brand specialises in providing high-quality and sustainable apparel that can help our users to feel their best and most powerful. We offer a variety of both street and festival wear to help channel your inner rockstar. Each product sold is highly sustainable, made with ethically-sourced materials and printed with non-toxic inks. Each clothing piece is also sold with a randomised tarot card swing tag, putting the power in our consumers’ hands. Outside of the clothing range, Get Hexy also offers an illustrated tarot card deck to improve the quality and longevity of consumer-brand relations, the designs of which reference themes of rock music, vampirism, witchcraft and nature, as inspired by the characters themselves. Experiential campaign activations, such as a collaboration with the indie rock Truck Festival, are also implemented to help bring the brand to life.